Latest Prime perk of AMAZON returning back to its bookseller . If you are subscribing the company’s $99-a-year Prime membership, It will provide you a free two-day shipping on many other items. The new benefit is Prime Reading announced this morning; Prime Reading will give you US Prime members an unlimited access to a range of selected books, magazines, comics, and short reading material.
You need to install the Kindle app on your smart phone or e-reader. Amazon is offering over a thousand popular books ranging from well-recognized titles like The Hobbit, Harry Potter to thriller and other suspense stories like Red Sparrow. The Butterfly Garden followed by Lonely Planet. Amazon is covering everything from sports and technology to cooking, home related. For Amazon, adding such a perk makes a lot of sense as already has deep experience with deep data in books and reading. Amazon knows how to optimize for maximum engagement from book lovers, and the more impressive metrics it can report back to advertisers and investors, the better the relationship Amazon can be developed.
According to the research group Consumer Intelligence Research Partners, Prime members feel compelled to spend even more on Amazon than non-Prime members—as much as $1200 a year versus about $500 a year. Amazon Prime trial users are ultimately converted to paid memberships which is a great achievement. Amazon doesn’t reveal how many Prime subscribers it has, but CIRP recently estimated about 63 million members in the US—more than half all US Amazon customers. Amazon CEO Jeff Bezos, meanwhile, has said that the goal with Prime is to make the benefits so obvious that not being a member would make you “irresponsible.”